Along with Ann Lowe’s couture gowns, she’d take on a special project every now and then when it interested her–especially if it was a request from a friend.
In 1957, the Evyan perfume company—the creators of the famous “White Shoulders” perfume— debuted their latest fragrance, “Great Lady.” To promote the new perfume, the company commissioned a set of great ladies dresses that would tour the fine department stores of the United States. The mind behind the project was the “Evyan” of Evyan Perfumes, Evelyn Diane Westall, also known as the Baroness Von Langdorfer. Evelyn was also a steady and devoted client of Ann Lowe’s salon.
Baroness Von Langdorfer’s vision for the exhibit was simple: Each first lady would be represented by a four-foot tall evening gown, fashioned from high quality, imported fabric and materials, using couture techniques. When possible, their inaugural gowns were used and copied, but in some cases, the designers were instructed to rely on period ball gowns for their inspiration.
The first designer hired to work on the collection was the famous ballet costumier, Barbara Karinska. Karinska was best known for her work with George Balanchine and the New York City Ballet (when it was called Ballet Society). She designed 16 of the first 17 dresses, all four foot tall reproductions of dresses worn or inspired by United States first ladies.
The Baroness would eventually ask Ann to continue the series, and this is where the credit for the gowns gets a little muddy. Ann created a number of gowns to add to the original set, and she also reproduced traveling copies of Karinska’s earlier designs.
Some later sources give Ann credit for all of the gowns in the collection, but I think they are confusing Ann’s work on the sets as original designs. The exact number of dresses adapted by Ann for the Evyan first lady exhibit is difficult to determine, but published accounts credit her with the dresses of Mrs. Kennedy, Mrs. Johnson and a number of historical dolls including Abigail Adams and Jane Pierce. Ann’s family recalls that she worked on a number of the historical gowns, and spent a great deal of her time researching the period costumes.
Six sets of each doll were created for display throughout the country and the dresses toured department stores as late as 1989. By 1966, there were 18 dolls in the set, starting with Mary Todd Lincoln. (This suggests Karinska’s original 16 and Lowe’s Ladybird Johnson and Jackie Kennedy gowns) and they toured under the name “Evyan Collection of 100 Years of Great Lady Fashions.”
There is confusion about the creator of the Ladybird Johnson doll dress. In advertisements for the set in 1966, the dress is listed as the work of the original designer, John Moore. In December of that year, Ann was photographed in her studio with one of the Ladybird mannequins and one of the Kennedy mannequins and given credit for adapting and sewing both designs, along with their five additional copies.
Dresses were added to the collection until the early 1980s (Nancy Reagan’s bright red gown from 1981 was the final gown) and the dresses toured in department stores throughout the United States until late 1989. Other designers would have been involved with any gowns added after 1969 or 1970. Ann Lowe’s health and vision were failing at that point, and she would not have been able to continue this work. Of the six original sets, two have been located.
The Evyan first lady gowns are a fun footnote in Ann Lowe’s career. I’m intrigued by this dress commission, and I’m very glad that I found some information about it, but if you are trying to find out more about Lowe’s work, this isn’t a very helpful group of dresses to help you do that.
Only two dresses (Kennedy and Johnson) can truly be confirmed as Lowe’s work, in my opinion, anyway (because of that photo in Ebony) and Karinska, the designer of the early dresses was an amazing talent, her fabric flowers (as they appear on ballet costumes) were of similar quality to Lowe’s for instance, so studying the gowns one by one wouldn’t really give concrete clues about the maker. It’s a little bit frustrating, but sometimes research leads you to frustrating dead ends! At least this dead end is filled with pretty dresses 🙂
For information about one of the surviving sets of Evyan gowns, check out this article on the website of the National First Ladies Library in Canton, Ohio. Another set is in the collection of the Congressional Club in Washington, DC. The club is closed to non members (including researchers, unfortunately) but they do have two photos of their gowns (displayed in “The First Lady Gown Room” on their website.
For more information about the First Lady gowns, there’s an unusual source! The article “First Lady Gowns”on page 8 of the April 1983 edition of a Freemason News Magazine, The Northern Light covers the history of the gowns in solid detail.